Ethics 2017-11-30T11:08:20+00:00

ETHICS

At Inde Rooh, we’ve always been proud of the fact that an important by product of our business is that we manage to further the legacy of the rich traditional textile culture of India, whilst also being able to provide sustainable livelihoods to the people who have dedicated their entire lives to these skills – much like their ancestors. Nothing fills us with more pride than being able to provide these skilled craftsmen with fair compensation, and ensuring that they find their place in an increasingly modernized world.

The world we live in today is fast paced – everything is instant, everything is available on the go – but in this almost hectic pace of life, we’ve lost touch with our roots – the roots that once defined us, the roots that once shaped us, and the roots that – whether we like it or not – act as the foundation for generations to will come. You can’t run away from your roots, nor can you outright deny them – so why not embrace them, like they deserve to be?

That is the question that keeps us going. That is why we continue to strive for excellence in everything we do – from providing authentic, genuine products to providing high quality customer satisfaction – our purpose keeps us going in every aspect of it all. And we hope that, by furthering a legacy, we’re also making our own – for the seed of an idea, the seed of a desire eventually goes on to blossom into a tree – and while it may take a significant portion of time – just by being the mere planters of that seed,we’ve done our part.