Whether we realize it or not, we tend to leave imprints of our being upon everything we possess – for such is the dynamic nature of the human soul. It’s why certain possessions of ours almost seem to be molded by our personalities – be it that old, tattered notebook which has witnessed the ramblings of a broken heart, or that old pair of jeans that ushers in a wave of nostalgia every time we see it sit deep within the trenches of our closets. Such is the human soul – vibrant, and potent enough to make its presence known.
The Rooh Connect is our endeavor to not only celebrate this tendency of the soul, but also to pay it forward – for we feel that every article of clothing that we harbor here at Inde Rooh has its very own unique and intricate personality, its own Indian soul. By wearing them, not only is one leaving an impact on the article of clothing in question, but also becoming a part of the much larger, grander story that runs through every thread of the piece. It’s a unique, one of a kind intermingling of two largely different stories, coming together like two rivers journeying across vastly different landscapes – only to merge into the grand, serene ocean – much like the rivers of India.
No matter where you are in the world, both physically and metaphorically, the ever throbbing heartbeat of the Indian soul that our products carry cannot be silenced. It is with this firm belief that we strive towards the demands of our crafts every day, and one that we hope will continue to live through our craft long after we’re gone. Join us in our celebration, and we can assure you that you’re in good hands – for the word ‘Rooh’ (meaning soul) is a part of our very name, and by extension, our very identity.
Address: 51 Hathori Fort Hari Kishan Somani Marg,
Ajmer Road, Jaipur 302001, India
Open Weekdays 10am – 11pm
t: +91 9829 4040 55